Georgia is continuously breaking its own tourism records! About 167.7 million domestic and international visitors brought $39.8 billion in spending within a single year. How many of those travelers found your online listing?
Without vacation rental listing optimization, travelers may never find your property. You'll lose the chance to generate revenue! Use these optimization tips to boost bookings today.
Update Listing
Update your property listing with helpful information and eye-catching visuals. To make a strong first impression, write a compelling, attention-grabbing headline. Mention Greensboro to appear for local searches.
Write clear, concise, informative descriptions of the property. Use simple language to improve readability. If the content is difficult to skim, people may look elsewhere.
Highlight the key features and amenities you're offering, including:
- High-speed internet
- Free parking
- A private pool or hot tub
Offering amenities can boost your rankings on vacation property sites. Prospective guests can filter search results based on the amenities you offer. Consider offering new amenities to stand out from other listings.
When writing the description, imagine the experience you're offering. Use storytelling techniques to draw readers in. Mention Greensboro attractions, restaurants, and upcoming events.
Professional Property Photos
You only have seven seconds to make a first impression. After that, people make judgments about your vacation property. Use property photos to ensure that impression is positive.
Hire a photographer who specializes in real estate photography. They'll capture the property in the best light.
To enhance your marketing strategy, invest in virtual and video tours. Guests can explore the property from the comfort of their own homes.
Search Engine Optimization
Search engine optimization (SEO) will help your listing and property photos rank higher on search engines. Nearly 70% of activity online begins with a search. However, most people don't check the second page of results.
Appear when people search for Greensboro vacation rentals by adding keywords to your listing. Use location-specific keywords that mention Greensboro or the neighborhood.
Optimize your property photos by adding keywords to the image file name and alt text. You'll appear for more Google Image searches. SEO can help direct more traffic to your listing.
House Rules
Outline your vacation rental house rules. Clarifying the rules will help guests determine if the property aligns with their preferences. Your rules can mention:
- Parties
- Quiet hours
- Pet policies
- Smoking regulations
- Check-in and check-out times
Hire a property management company. They can enforce these rules.
Guest Review
A positive guest review could encourage a future guest to stay. Use email automation to send review requests as soon as guests leave. Share these reviews on your listing or social media.
Positive reviews will boost your credibility. They can highlight the best aspects of staying in your vacation rental.
Vacation Rental Listing Optimization
Don't miss the chance to generate more bookings this year. Instead, use these essential vacation rental listing optimization tips. With these tips, you can ensure more people find your listing online.
You don't have to apply these tips alone. Your property management company can help you generate more bookings.
PMI Oconee has 20 years of experience helping property investors maximize their revenue. Contact us today to discuss your listings!
